Perception of the purchase budget (BGT) and purchase intention in smartphone selling industry: A cross-country analysis

ABSTRACT: The study explores the direct and mediated impacts of customers’ perception of purchase budget (BGT) on purchase intention (PIT) through perceived quality (PPQ), perceived price (PPR), and perceived benefit (PB) in a cross-country setting to understand BGT’s role in predicting customer purchase intention in smartphone selling through international online shopping platforms. An online survey was conducted in Kenya, France, and the United States to gather data from 429 consumers who had recently purchased one or more smartphones through international online shopping platforms. SmartPLS-4 was used to test the hypotheses. Results for the entire sample showed a significantly positive mediating role of PPR and PPQ between BGT and PIT. However, the mediating roles of PPQ and PB were not significa

SUBMITTER: N’da K 

PROVIDER: S-EPMC10317236 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature