Consumer reaction to indoor farming using LED lighting technology and the effects of providing information thereon.

ABSTRACT: Indoor vertical farming using artificial light has gained popularity as one solution to food problems. However, prior studies have shown that some consumers have a negative impression that crops are grown in an artificial environment. The increased use of purple Light-Emitting Diode (LED) lighting, which would make the growing environment look more artificial, may exacerbate that negative perception, leading to low acceptance of vertically farmed produce. Given that consumers are increasingly seeing indoor vertical farming directly, for example, in supermarkets and office buildings, it is important to understand how they perceive the use of purple LED lighting to grow crops and whether these perceptions can be improved by learning more about the scientific basis for artificial light cultiv

SUBMITTER: Yano Y 

PROVIDER: S-EPMC10320026 | biostudies-literature | 2023 Jun

REPOSITORIES: biostudies-literature