Effects of Moral Frames Within Vaping Prevention Messages on Current smokers' Support for Electronic Cigarette Regulations.

ABSTRACT: Given the rise of communication campaigns to prevent and reduce the use of electronic nicotine delivery systems among minors nationwide, it is important to examine whether certain preventive messages will spill over to affect current adult smokers' support for and compliance with vaping regulations. Drawing upon the Moral Foundations Theory, the current study experimentally examined the effects of moral frames on current adult smokers' support for vape-free policies and marketing restrictions. An online sample of current smokers (N = 630) was randomly assigned to a 3 (moral frames in vaping prevention : care, purity, non-moral control) × 2 (priming of anti-smoking messages: yes or no) between-subject survey experiment. Compared with non-moral framed messages, smokers exposed to both

SUBMITTER: Yang FE 

PROVIDER: S-EPMC10330467 | biostudies-literature | 2023 Jul

REPOSITORIES: biostudies-literature