Where do psychologists turn to inform clinical decisions? Audience segmentation to guide dissemination strategies.

ABSTRACT:

Background

Audience segmentation is an analysis technique that can identify meaningful subgroups within a population to inform the tailoring of dissemination strategies. We have conducted an empirical clustering audience segmentation study of licensed psychologists using survey data about the sources of knowledge they report most often consulting to guide their clinical decision-making. We identify meaningful subgroups within the population and inform the tailoring of dissemination strategies for evidence-based practice (EBP) materials.

Method

Data come from a 2018-2019 web-based survey of licensed psychologists who were members of the American Psychological Association (APA; N = 518, response rate = 29.8%). Ten dichotomous variables assessed sources that psychologist

SUBMITTER: Kwon N 

PROVIDER: S-EPMC10331216 | biostudies-literature | 2023 Jan-Dec

REPOSITORIES: biostudies-literature