How Notifications Affect Engagement With a Behavior Change App: Results From a Micro-Randomized Trial.

ABSTRACT:

Background

Drink Less is a behavior change app to help higher-risk drinkers in the United Kingdom reduce their alcohol consumption. The app includes a daily notification asking users to "Please complete your drinks and mood diary," yet we did not understand the causal effect of the notification on engagement nor how to improve this component of Drink Less. We developed a new bank of 30 new messages to increase users' reflective motivation to engage with Drink Less. This study aimed to determine how standard and new notifications affect engagement.

Objective

Our objective was to estimate the causal effect of the notification on near-term engagement, to explore whether this effect changed over time, and to create an evidence base to further inform the optimization of the notif

SUBMITTER: Bell L 

PROVIDER: S-EPMC10337295 | biostudies-literature | 2023 Jun

REPOSITORIES: biostudies-literature