Factors Reducing the Use of a Persuasive mHealth App and How to Mitigate Them: Thematic Analysis.

ABSTRACT:

Background

Studies on which persuasive features may work for different users in health contexts are rare. The participants in this study were microentrepreneurs. We built a persuasive mobile app to help them to recover from work. Representatives of this target group tend to be very busy due to work, which was reflected in their use of the app during the randomized controlled trial intervention. Microentrepreneurs also often have dual roles; they are professionals in their line of work as well as entrepreneurs managing their own business, which may add to their workload.

Objective

This study aimed to present users' views on the factors that hinder their use of the mobile health app that we developed and how these factors could be mitigated.

Methods

We interviewed 59 us

SUBMITTER: Kekkonen M 

PROVIDER: S-EPMC10337416 | biostudies-literature | 2023 Jun

REPOSITORIES: biostudies-literature