LetsTalkShots: personalized vaccine risk communication.

ABSTRACT:

Introduction

Vaccine hesitancy is a global health threat undermining control of many vaccine-preventable diseases. Patient-level education has largely been ineffective in reducing vaccine concerns and increasing vaccine uptake. We built and evaluated a personalized vaccine risk communication website called LetsTalkShots in English, Spanish and French (Canadian) for vaccines across the lifespan. LetsTalkShots tailors lived experiences, credible sources and informational animations to disseminate the right message from the right messenger to the right person, applying a broad range of behavioral theories.

Methods

We used mixed-methods research to test our animation and some aspects of credible sources and personal narratives. We conducted 67 discussion groups (

SUBMITTER: Salmon DA 

PROVIDER: S-EPMC10348877 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature