Exploring parents' views of the use of narratives to promote childhood vaccination online.

ABSTRACT:

Background

Negative information about vaccines that spreads online may contribute to parents' vaccine hesitancy or refusal. Studies have shown that false claims about vaccines that use emotive personal narratives are more likely to be shared and engaged with on social media than factual evidence-based public health messages. The aim of this study was to explore parents' views regarding the use of positive narratives to promote childhood vaccination.

Methods

We identified three ∼4-minute video narratives from social media that counter frequent parental concerns about childhood vaccination: parents and informed decision-making (online misinformation about vaccines); a paediatrician's clinical experience with vaccine-preventable diseases (prevention of still existing diseases);

SUBMITTER: Dube E 

PROVIDER: S-EPMC10355395 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature