Public Officials' Engagement on Social Media During the Rollout of the COVID-19 Vaccine: Content Analysis of Tweets.

ABSTRACT:

Background

Social media is an important way for governments to communicate with the public. This is particularly true in times of crisis, such as the COVID-19 pandemic, during which government officials played a strong role in promoting public health measures such as vaccines.

Objective

In Canada, provincial COVID-19 vaccine rollout was delivered in 3 phases aligned with federal government COVID-19 vaccine guidance for priority populations. In this study, we examined how Canadian public officials used Twitter to engage with the public about vaccine rollout and how this engagement has shaped public response to vaccines across jurisdictions.

Methods

We conducted a content analysis of tweets posted between December 28, 2020, and August 31, 2021. Leveraging the social med

SUBMITTER: Marani H 

PROVIDER: S-EPMC10361259 | biostudies-literature | 2023 Jul

REPOSITORIES: biostudies-literature