A discrete choice experiment to examine the factors influencing consumers' willingness to purchase health apps.

ABSTRACT:

Background

The benefits of health apps can only be realized when consumers purchase them for use. Thus, it is important to understand what factors influence consumers' willingness to purchase health apps. Therefore, this study aimed to examine the influence of health app attributes and sociodemographic characteristics on consumers' willingness to purchase health apps, and how the value of the health app attributes varies for individuals with different sociodemographic characteristics.

Methods

A questionnaire-based discrete choice experiment (DCE) was conducted with a random sample of 561 adults. A standard logit regression was applied to assess the influence of health app attributes and sociodemographic characteristics on consumers' willingness to purchase health apps, and m

SUBMITTER: Xie Z 

PROVIDER: S-EPMC10364011 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature