A Study and Analysis of the Relationship between Visual-Auditory Logos and Consumer Behavior.

ABSTRACT: Given enterprises' participation in market competition and the development of sensory marketing, in addition to the traditional visual identity, some enterprises gradually begin to pay attention to auditory and then introduce sound design when designing logos. Audio-visual stimulation and media innovation are committed to creating positive attitudes among consumers. This study constructs a model of visual and auditory interactive relationships with consumer behavior using the SOR model. It tests the conceptual model and checks the hypotheses proposed in the study. This study summarizes and contributes to the visual and auditory interactive relationship between information integration, information synergy, mutual competition, and matching degree. It further proposes the influence of purchas

SUBMITTER: Li H 

PROVIDER: S-EPMC10376566 | biostudies-literature | 2023 Jul

REPOSITORIES: biostudies-literature