A Model of Social Media Effects in Public Health Communication Campaigns: Systematic Review.

ABSTRACT:

Background

Social media platforms are frequently used in health communication campaigns. Common understandings of campaign effects posit a sequential and linear series of steps from exposure to behavior change, commonly known as the hierarchy of effects model (HOE). These concepts need to be reevaluated in the age of social media, which are interactional and communal.

Objective

This review aims to update the traditional HOE for health communication campaigns in the context of social media, including identifying indicators of effectiveness and how these are conceptualized to lead to health-related outcomes.

Methods

We conducted a systematic review of studies following PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines reporting on th

SUBMITTER: Kite J 

PROVIDER: S-EPMC10382952 | biostudies-literature | 2023 Jul

REPOSITORIES: biostudies-literature