NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour.

ABSTRACT: Neuromarketing is a continuously evolving field that utilises neuroimaging technologies to explore consumers' behavioural responses to specific marketing-related stimulation, and furthermore introduces novel marketing tools that could complement the traditional ones like questionnaires. In this context, the present paper introduces a multimodal Neuromarketing dataset that encompasses the data from 42 individuals who participated in an advertising brochure-browsing scenario. In more detail, participants were exposed to a series of supermarket brochures (containing various products) and instructed to select the products they intended to buy. The data collected for each individual executing this protocol included: (i) encephalographic (EEG) recordings, (ii) eye tracking (ET) recordings, (iii)

SUBMITTER: Georgiadis K 

PROVIDER: S-EPMC10400531 | biostudies-literature | 2023 Aug

REPOSITORIES: biostudies-literature