Association Between Drug Characteristics and Manufacturer Spending on Direct-to-Consumer Advertising.

ABSTRACT:

Importance

Some drugs are heavily marketed through direct-to-consumer advertising.

Objective

To identify drug characteristics associated with a greater share of promotional spending on advertising directly to consumers.

Design, setting, and participants

Exploratory cross-sectional analysis of drug characteristics and promotional spending for the 150 top-selling branded prescription drugs in the US in 2020 as identified from IQVIA National Sales Perspectives data. Promotional spending data were provided by IQVIA ChannelDynamics.

Exposures

Drug characteristics (total 2020 sales; total 2020 promotional spending; clinical benefit ratings; number of indications, off-label use; molecule type; nature of condition treated; administration type; generic availability; US

SUBMITTER: DiStefano MJ 

PROVIDER: S-EPMC10408265 | biostudies-literature | 2023 Feb

REPOSITORIES: biostudies-literature