Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports center.

ABSTRACT: With the concept of "healthy lifestyle" deeply rooted in people's minds, the sports service industry is thriving, which has resulted in intense competition. The sports service industry must improve its service quality to be competitive. Customer orientation is the key factor for enterprises to gain competitive advantage. With the in-depth understanding of internal marketing in the service industry. Managers have realized that treating employees as internal consumer is a good way to improve their satisfaction and gain customer orientation. However, what internal marketing strategies will have a positive effect on internal consumer satisfaction and customer orientation of private-owned sports center employees are still unclear. In this investigation, a total of 326 employees from the private

SUBMITTER: Xu SQ 

PROVIDER: S-EPMC10414590 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature