Content analysis of on-package formula labelling in Great Britain: use of marketing messages on infant, follow-on, growing-up and specialist formula.

ABSTRACT:

Objective

To explore on-package formula messaging with reference to legislation and government-issued guidance in Great Britain (GB).

Design

Formula products were identified, pictures of all sides of packs collated and on-package text and images were coded. Compliance with both GB legislation and guidance issued by the Department of Health and Social Care (DHSC) was assessed.

Setting

All formula packs that were available for sale over the counter in GB between April and October 2020.

Participants

Formula packs (n 71) including infant formula, follow-on formula, growing-up formula and specialist formula were identified, coded and analysed.

Results

In total, 41 % of formula packs included nutrition claims, and 18 % included health claims that may be

SUBMITTER: Conway R 

PROVIDER: S-EPMC10427444 | biostudies-literature | 2023 Aug

REPOSITORIES: biostudies-literature