Measuring the popularity of football players with Google Trends.

ABSTRACT: Google Trends is a valuable tool for measuring popularity since it collects a large amount of information related to Google searches. However, Google Trends has been underused by sports analysts. This research proposes a novel method to calculate several popularity indicators for predicting players' market value. Google Trends was used to calculate six popularity indicators by requesting information about two football players simultaneously and creating popularity layers to compare players of unequal popularity. In addition, as the main idea is to obtain the popularity indicators of all players on the same scale, a cumulative conversion factor was used to rescale these indicators. The results show that the proposed popularity indicators are essential to predicting a player's market value.

SUBMITTER: Malagon-Selma P 

PROVIDER: S-EPMC10431623 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature