Antecedents for online food delivery platform leading to continuance usage intention via e-word-of-mouth review adoption.

ABSTRACT: The focus of hospitality initially was on ambience and novelty to attract customers. With the rise of the digital revolution, the hospitality industry has also undergone significant change. Long-distance travel at the workplace, odd working hours, and a variety of food options have driven people staying in Indian metropolises towards online food delivery (OFD) services. The popularity of OFD services has risen because of their practicality, simplicity, and a rise in consumer confidence in digital payments. Specifically, for the food industry, digitalization has opened new horizons to capture customers. The competition is not among the big brands, but big brands are competing with homemakers who run tiffin services, and street food hawkers who claim to provide traditional Dhaba-style food a

SUBMITTER: Alghamdi SY 

PROVIDER: S-EPMC10434875 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature