Public’s preferences for health science popularization short videos in China: a discrete choice experiment

ABSTRACT:

Background

Health science popularization short video disseminates health information to the public in an understandable way about health information.

Objective

To investigate the preferences of Chinese residents for health science popularization short videos and provide suggestions for optimizing the production of short videos.

Methods

An online survey of Chinese people was conducted using a self-administered questionnaire, and a discrete choice experiment (DCE) was used to explore the public’s preferences for health science popularization short videos.

Results

A total of 618 respondents were included, of which 306 (45.51%) were male and 312 (50.49%) were female, 271 (43.85%) were aged 18–25, 239 (38.67%) were aged 26–60, and 108 (17.48%) were aged 60 an

SUBMITTER: Xiao L 

PROVIDER: S-EPMC10436607 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature