Evaluating use of web-based interventions: an example of a Dutch sexual health intervention.

ABSTRACT: With the current increase in web-based interventions, the question of how to measure, and consequently improve engagement in such interventions is gaining more importance. Modern day web analytics tools make it easy to monitor use of web-based interventions. However, in this article, we propose that it would be more meaningful to first examine how the developers envisioned the use of the intervention to establish behavior change (i.e. intended use), before looking into how the intervention is ultimately used with web analytics (i.e. actual use). Such an approach responds to the regularly expressed concern that behavioral interventions are often poorly described, leading to less meaningful evaluations as it is not clear what exactly is being evaluated. Using a page on chlamydia prevention (

SUBMITTER: Metz G 

PROVIDER: S-EPMC10439511 | biostudies-literature | 2023 Aug

REPOSITORIES: biostudies-literature