Content and User Engagement of Health-Related Behavior Tweets Posted by Mass Media Outlets From Spain and the United States Early in the COVID-19 Pandemic: Observational Infodemiology Study.

ABSTRACT:

Background

During the early pandemic, there was substantial variation in public and government responses to COVID-19 in Europe and the United States. Mass media are a vital source of health information and news, frequently disseminating this information through social media, and may influence public and policy responses to the pandemic.

Objective

This study aims to describe the extent to which major media outlets in the United States and Spain tweeted about health-related behaviors (HRBs) relevant to COVID-19, compare the tweeting patterns between media outlets of both countries, and determine user engagement in response to these tweets.

Methods

We investigated tweets posted by 30 major media outlets (n=17, 57% from Spain and n=13, 43% from the United States) between

SUBMITTER: Alvarez-Mon MA 

PROVIDER: S-EPMC10445660 | biostudies-literature | 2023 Aug

REPOSITORIES: biostudies-literature