Experimenting with visual content: online focus group on citizens' perception and trust in science communication.

ABSTRACT: Background: This paper presents part of a wider research project called TRESCA[1] which aims to develop trust in science through the innovation of communication practices. Connected with the topic of trust in sciences, in terms of the credibility and reliability of scientific information, a part of the project was dedicated to the assessment of the explanatory power of two main elements of communication: audio and video. Particular attention was given to how these two elements relate to the perception of citizens, mediating with the latent imaginaries, emotional charges and value judgements that are the basis of the framing of relevant news, and thus with the ability of people to distinguish between correct and false communication. Methods: To investigate these aspects, an

SUBMITTER: Piccolo C 

PROVIDER: S-EPMC10445909 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature