Youth's exposure to and engagement with e-cigarette marketing on social media: a UK focus group study.

ABSTRACT:

Objective

Electronic-cigarettes (e-cigarette) are promoted creatively through social media and considering the potential influence of social media marketing on young people, we explored young people's exposure to and engagement with social media marketing of e-cigarettes.

Design

Semistructured discussion groups.

Subjects

Twenty focus groups with 82 young people aged 11-16 living in the Central belt of Scotland.

Methods

Youths were asked about smoking and vaping behaviours, social media use, vaping advertisement exposure and were shown illustrative examples of social media content (eg, images and videos) about different messages, presentations and contextual features. Transcripts were imported into NVivo V.12, coded thematically and analysed.

Results

Yout

SUBMITTER: Smith MJ 

PROVIDER: S-EPMC10450076 | biostudies-literature | 2023 Aug

REPOSITORIES: biostudies-literature