Impact of different financial incentive structures on a web-based health survey: do timing and amount matter?

ABSTRACT:

Aim

Financial incentives improve response to electronic health surveys, yet little is known about how unconditional incentives (guaranteed regardless of survey completion), conditional incentives, and various combinations of incentives influence response rates. We compared electronic health survey completion with two different financial incentive structures.

Methods

We invited women aged 30-64 years enrolled in a U.S. healthcare system and overdue for Pap screening to complete a web-based survey after receiving a mailed human papillomavirus (HPV) self-sampling kit in a pragmatic trial. HPV kit returners (n = 272) and non-returners (n = 1,083) were allocated to one of two different incentive structures: (1) Unconditional: $5 pre-incentive only (n = 653);

SUBMITTER: Escudero JN 

PROVIDER: S-EPMC10462406 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature