A Social Media-Based Public Health Campaign to Reduce Indoor Tanning in High-Risk Populations.

ABSTRACT:

Introduction

Indoor tanning beds cause more than 450,000 new skin cancers each year, yet their use remains common, with a global indoor tanning prevalence of 10.4%. Social media provides an opportunity for cost-effective, targeted public health messaging. We sought to direct Instagram users at high risk of indoor tanning to accurate health information about the risks of indoor tanning and to reduce indoor tanning bed use.

Methods

We disseminated a public health campaign on Instagram on April 6-27, 2022 with 34 video and still-image advertisements. We had 2 target audiences at high risk of indoor tanning: women aged 18-30 years in Kentucky, Nebraska, Ohio, or Tennessee interested in indoor tanning and men aged 18-45 years in California interested in indoor tanning. To evaluat

SUBMITTER: de Vere Hunt I 

PROVIDER: S-EPMC10465716 | biostudies-literature | 2023 Sep

REPOSITORIES: biostudies-literature