Modelling the mass consumption potential of organic food: Evidence from an emerging economy.

ABSTRACT: The deterioration of the environment, shortage of resources, and frequent occurrence of food safety issues have made people increasingly concerned about themselves while maintaining their health and protecting the environment through food. Organic food, as a healthy and eco-friendly option, is gradually gaining attention. Based on the value-belief-norm theory, this study explores why individuals consume organic food and the range of factors that lead to this consumer behavior. This study adopted a cross-sectional design and collected quantitative data from conveniently selected 300 youth participants in Bangladesh using an online survey. The findings revealed that health values and motivation have a significant positive effect on healthy eating beliefs, which, together with the awareness o

SUBMITTER: Yang Q 

PROVIDER: S-EPMC10473519 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature