Single-trial visually evoked potentials predict both individual choice and market outcomes.

ABSTRACT: A central assumption in the behavioral sciences is that choice behavior generalizes enough across individuals that measurements from a sampled group can predict the behavior of the population. Following from this assumption, the unit of behavioral sampling or measurement for most neuroimaging studies is the individual; however, cognitive neuroscience is increasingly acknowledging a dissociation between neural activity that predicts individual behavior and that which predicts the average or aggregate behavior of the population suggesting a greater importance of individual differences than is typically acknowledged. For instance, past work has demonstrated that some, but not all, of the neural activity observed during value-based decision-making is able to predict not just individual subject

SUBMITTER: Veillette JP 

PROVIDER: S-EPMC10474019 | biostudies-literature | 2023 Sep

REPOSITORIES: biostudies-literature