In-Store Marketing and Supermarket Purchases: Associations Overall and by Transaction SNAP Status.

ABSTRACT:

Introduction

In-store placement promotions are used widely in supermarkets, but their effects on customer purchases remain largely unknown. This study examined associations of supermarket placement promotions with customer purchases overall and by Supplemental Nutrition Assistance Program (SNAP) benefit use.

Methods

Data on in-store promotions (e.g., endcaps, checkout displays) and transactions (n=274,118,338) were obtained from a New England supermarket chain with 179 stores from 2016 to 2017. Product-level analyses examined multivariable-adjusted changes in products' sales when they were promoted (versus not) across all transactions and stratified by whether the transaction was paid for with SNAP benefits. Food group-level analyses examined the extent to which a 20% increa

SUBMITTER: Petimar J 

PROVIDER: S-EPMC10475490 | biostudies-literature | 2023 Oct

REPOSITORIES: biostudies-literature