Message framing effects on attitude and intention toward social participation in old age

ABSTRACT:

Background

Message framing is frequently used to advocate health perceptions and behaviors. The effects of message framing on various health behaviors have been examined; however, its effects on social participation, a key determinant of healthy aging, are unclear. This study investigated the effects of message framing on older adults’ attitudes and intentions toward social participation.

Methods

A questionnaire survey conducted in 2020 targeted community-dwelling people aged ≥ 65 years in two rural areas in Japan. Participants were randomly allocated to four groups according to the types of framed messages to promote social participation activities: “private gain-framed message,” “private loss-framed message,” “public gain-framed message,” or “no message.” Outcomes inclu

SUBMITTER: Murayama H 

PROVIDER: S-EPMC10476306 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature