Public health agencies' use of social media for communication during pandemics: a scoping review of the literature.

ABSTRACT: Public health agencies (PHAs) have increasingly incorporated social media into their communication mix during successive pandemics in the 21st century. However, the quality, timing, and accuracy of their health messages have varied significantly, resulting in mixed outcomes for communication, audience engagement, and pandemic management. This study aimed to identify factors influencing the effectiveness of pandemic-related health messages shared by PHAs on social media and to report their impact on public engagement as documented in the literature. A scoping literature review was conducted following a predefined protocol. An electronic search of 7 relevant databases and 5 grey literature repositories yielded 9,714 papers published between January 2003 and November 2022. Seventy-three paper

SUBMITTER: Balogun BA 

PROVIDER: S-EPMC10493704 | biostudies-literature | 2023 Aug

REPOSITORIES: biostudies-literature