The impact of the intensity of media use on potential tourists' risk perception and travel protective behavioral intentions in COVID-19.

ABSTRACT:

Introduction

In light of the COVID-19 pandemic, there is an increased need for potential travelers to gather information about their trips to mitigate perceived risks. This study aims to understand the relationship between the intensity of media use (both new and traditional), epidemic risk perception, and tourism protection behavior intention among potential tourists.

Methods

A total of 491 valid questionnaires were collected in Shanghai, China. Factor analysis, path analysis, and effect analysis were conducted using SPSS and AMOS to examine the impact of different media types on epidemic risk perception and tourism protection behavior.

Results

The findings indicate a positive association between new media use intensity and epidemic risk perception, as well as an int

SUBMITTER: Sun R 

PROVIDER: S-EPMC10495595 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature