Affordance, usefulness, enjoyment, and aesthetics in sustaining virtual reality engagement.

ABSTRACT: As virtual reality (VR) continues to develop, it's attracting an increasing number of consumers who are seeking more diverse functions and experiences. This study presents a theoretical model designed to identify predictors of VR users' continuance intentions. Data was collected from VR users who had firsthand experiences with the technology, and partial least squares structural equation modeling was employed to analyze this data. The results showed a significant correlation between functional affordance and perceived usefulness. Cognitive affordance was found to have a significant association with perceived usefulness, but it also influenced perceived enjoyment. Moreover, physical affordance significantly related to both perceived usefulness and enjoyment. Perceived usefulness was found t

SUBMITTER: Jo H 

PROVIDER: S-EPMC10497621 | biostudies-literature | 2023 Sep

REPOSITORIES: biostudies-literature