Modeling the intention and donation of second-hand clothing in the context of an emerging economy.

ABSTRACT: The culture of fast fashion accelerates the consumption rate of individuals but at the expense of significant environmental stress. With a large amount of discarded clothing accumulating in landfills, it is crucial to encourage people to dispose of second-hand clothing (SHC) as sustainably as possible, especially in an emerging economy with large volume consumption. Through a survey of 619 respondents from China, this study explored the factors affecting people's intentions and actual donation behaviors toward SHC. It extends the theory of interpersonal behavior (TIB) with environmental factors to construct a research framework, which included cognitive factors (attitude towards sustainable consumption), social factors (sense of community) and personal factors (perceived hedonic benefit) u

SUBMITTER: Wu M 

PROVIDER: S-EPMC10499903 | biostudies-literature | 2023 Sep

REPOSITORIES: biostudies-literature