Video in Survey Interviews: Effects on Data Quality and Respondent Experience.

ABSTRACT: This study investigates the extent to which video technologies - now ubiquitous - might be useful for survey measurement. We compare respondents' performance and experience (n = 1,067) in live video-mediated interviews, a web survey in which prerecorded interviewers read questions, and a conventional (textual) web survey. Compared to web survey respondents, those interviewed via live video were less likely to select the same response for all statements in a battery (non-differentiation) and reported higher satisfaction with their experience but provided more rounded numerical (presumably less thoughtful) answers and selected answers that were less sensitive (more socially desirable). This suggests the presence of a live interviewer, even if mediated, can keep respondents motivated and cons

SUBMITTER: Conrad FG 

PROVIDER: S-EPMC10506842 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature