Evaluating a youth-designed sexual and reproductive health mass and social media campaign in Cote d'Ivoire: triangulation of three independent evaluations.

ABSTRACT: Merci Mon Héros (MMH) is a youth-designed multi-media campaign seeking to improve sexual and reproductive health and family planning (SRH/FP) outcomes among youth living in nine francophone countries. A mixed methods approach was implemented to assess the MMH campaign progress and impact in Côte d'Ivoire. Three data sources were triangulated to evaluate the campaign: social media listening (October 2019-January 2021); a quantitative cross-sectional monitoring survey (September 2020) with 412 youth (aged 16-24) and 597 adults (aged 25-49); and a qualitative study using a Most Significant Change approach (March 2021), including a total of 24 focus group discussions with youth (aged 15-24) and adults (aged 25+) exposed to the MMH campaign. Data from all three studies were analysed independent

SUBMITTER: Silva M 

PROVIDER: S-EPMC10512782 | biostudies-literature | 2023 Dec

REPOSITORIES: biostudies-literature