Analyzing the relationship between pricing strategy and customer retention in hotels: A study in Albania.

ABSTRACT: Background: In the consumer-centric global economy of the 21st century, customer retention is a vital concept in the hospitality industry for building and sustaining long-term relationships. Recognizing the challenges of acquiring new customers, the industry acknowledges the significance of retaining existing ones. To achieve their goals, hospitality businesses need a comprehensive strategy that extends beyond price targets, emphasizing the development of effective pricing strategies from the outset. Methods: Data collection took place between June 2022 and January 2023, involving a random sample of seven international hotels located in Tirana, Durres, and Vlora. Quantitative data was collected through surveys utilizing Likert-scale questions. Statistical analysis, including

SUBMITTER: Trebicka B 

PROVIDER: S-EPMC10521091 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature