Consumers' purchase decision in the context of western imported food products: Empirical evidence from Pakistan.

ABSTRACT: It is essential to identify consumer purchase behavior to establish and implement effective marketing strategies by Western food chains in Pakistan. By identifying motives, firms can offer extra-value products to their current and potential clients. Thus, this study seeks to understand what drives Pakistani consumers to buy imported Western food. This quantitative study uses A standardized structured questionnaire to collect data from 375 Karachi residents. The researchers use a convenient sampling strategy and analyze the data using PLS-SEM modeling through Smart-PLS 4.0. The findings of this research demonstrate that subjective norms, religiosity, product attributes, brand trust, customer satisfaction, and lifestyle significantly and positively influence consumer purchase intention. The

SUBMITTER: Bukhari F 

PROVIDER: S-EPMC10522991 | biostudies-literature | 2023 Oct

REPOSITORIES: biostudies-literature