Mapping movie genre evolution (1994 - 2019) using the role of cultural and temporal shifts: a thematic analysis.

ABSTRACT:

Background

The gratification each person seeks through a movie is different. Sometimes a person would seek information through movies or use them for educational purposes, and some might watch movies to escape into a world of fantasy or humour. Keeping in mind the diverse and ever-changing needs of the audience, the primary objective of this study is to observe the evolution of movie genre and content preference in India, which is one of the largest and culturally intriguing movies producing nation across the globe.

Methods

To attain the objective, the researchers have thematically analysed the top five revenue grossing movie genres over a span of 26 years (1994 to 2019) in Bollywood. More than 100 storylines have been analysed to develop genre trend graphs and the results i

SUBMITTER: Mohanty A 

PROVIDER: S-EPMC10523098 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature