Impact of taxes and warning labels on red meat purchases among US consumers: A randomized controlled trial.

ABSTRACT:

Background

Policies to reduce red meat intake are important for mitigating climate change and improving public health. We tested the impact of taxes and warning labels on red meat purchases in the United States. The main study question was, will taxes and warning labels reduce red meat purchases?

Methods and findings

We recruited 3,518 US adults to participate in a shopping task in a naturalistic online grocery store from October 18, 2021 to October 28, 2021. Participants were randomized to one of 4 conditions: control (no tax or warning labels, n = 887), warning labels (health and environmental warning labels appeared next to products containing red meat, n = 891), tax (products containing red meat were subject to a 30% price increase, n = 874), or combined warning labels +

SUBMITTER: Taillie LS 

PROVIDER: S-EPMC10545115 | biostudies-literature | 2023 Sep

REPOSITORIES: biostudies-literature