Coaching as a growth- or security-oriented process-How regulatory fit increases coaching success.

ABSTRACT: Regulatory focus theory suggests that promoters are more concerned with growth and preventers are more concerned with security. Since coaching is a growth-oriented process, it seems to be more suitable for clients high on promotion than for clients high on prevention. Applying regulatory fit theory, the present research investigates how preventers can also benefit from coaching. First, a study looking at real coaching processes (N1 = 103) found that a higher promotion than prevention focus was indeed related to more coaching success, i.e., satisfaction and approach motivation. Next, testing the hypothesis that fit effects should also be present in coaching, a study using a vignette approach (N2 = 99) shows that participants experiencing a fit between their focus and a promotion versus a pr

SUBMITTER: Muhlberger C 

PROVIDER: S-EPMC10553236 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature