Assessment of users' adoption behaviour for stock market investment through online applications.

ABSTRACT: Investing in stocks has become increasingly accessible, with beginners able to start an account via a brokerage's website or mobile app with very little money. Online trading through applications allows you to trade independently without a broker's interference. This not only lowers the overall cost of trading but also makes it hassle-free, increasing the value of the business significantly. Using an online trading account gives an investor more control. This paper examined the user's perspective on stock market investment through online applications. The impact of users' awareness, benefits & choice of investment, reliability, safety, risk-related factors, financial literacy, technical aspect, and dependency was analyzed on users' adoption behaviour. An empirical survey with a valid sampl

SUBMITTER: Johri A 

PROVIDER: S-EPMC10558715 | biostudies-literature | 2023 Sep

REPOSITORIES: biostudies-literature