A rising trend in eco-friendly products: A health-conscious approach to green buying.

ABSTRACT: This study aims to develop and test the hypothesis of the relationship between green perceived value, green perceived risk, green trust, and green purchase intentions especially the moderator effect of gender on relationship of green trust and green intention to clarify their correlation. This study focuses on the interdependence between the four factors mentioned (green perceived value, green perceived risk, green trust, and green purchase intentions) in order to increase green purchase intentions in modern society, which is an important factor to be concerned about in this environmental era. The technique of research applied in this study is nonprobability sampling with snowball sampling method. Structural Equation Modeling (PLS-SEM) was used to test the cause and effect relationships in

SUBMITTER: Nguyen Tran Cam L 

PROVIDER: S-EPMC10559245 | biostudies-literature | 2023 Sep

REPOSITORIES: biostudies-literature