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Strategic perspectives, creativity, and financial performance in Vietnamese SMEs.

ABSTRACT: This study examines the relationships between the inside-out and outside-in perspectives of strategists, organizational creativity, and financial performance in Vietnamese small and medium enterprises (SMEs). Based on the resource-based view and dynamic capabilities view, we collected cross-sectional data from 382 managers at all levels of Vietnamese SMEs. The study employed partial least squares structural equation modeling. The findings confirm that the inside-out perspective positively affects organizational creativity but has a negative impact on financial performance. Conversely, the outside-in perspective positively affects both organizational creativity and financial performance. Additionally, the study reveals that organizational creativity positively affects financial performance and acts as a mediator between both perspectives and financial performance. Thus, the study suggests that SMEs can benefit from adopting an outside-in perspective to enhance both their organizational creativity and financial performance. Overall, the study contributes to the literature on the cognitive school of strategic management in SMEs.

SUBMITTER: Nguyen PN

PROVIDER: S-EPMC10560046 | biostudies-literature | 2023 Sep

REPOSITORIES: biostudies-literature

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Strategic perspectives, creativity, and financial performance in Vietnamese SMEs.

Nguyen Phuong Ngoc-Duy PN Mai Khuong Ngoc KN Le Thu-Hang TH

Heliyon 20230921 9

This study examines the relationships between the inside-out and outside-in perspectives of strategists, organizational creativity, and financial performance in Vietnamese small and medium enterprises (SMEs). Based on the resource-based view and dynamic capabilities view, we collected cross-sectional data from 382 managers at all levels of Vietnamese SMEs. The study employed partial least squares structural equation modeling. The findings confirm that the inside-out perspective positively affect ...[more]

PMID: 37810072

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Project description:Purpose Digitalization and digital strategy have become one of the variant concepts these days since the fourth industrial revolution 4.0. The earlier debate a on the role of digital strategy and degree of digitalization for environmental and sustainable performance of small and medium enterprises (SMEs) is at its nascent stages. This study aims to investigate the impact of digital strategy and digitalization on the environmental performance in Pakistani SME’s during the pandemic times. In addition, it explores the mediating role of five measures of digitalization degree such as overall digitalization degree (ODD), digitalization methods (OM), digital technology adaptation (DTA), digital product services (DPS) and digital processes (DP). Methods This study collected data from 298 respondents using random sampling technique. The unit of analysis was managerial staff and employees working for the organization for last 5 years. To investigate the relationship between constructs, we considered Structural-equation modeling (SEM) using SMART-PLS. Results Building on the contingency theory, the findings of the research reveal that digital strategy showed a positive impact on digitalization measures but negatively impacted on overall environmental performance. In addition, (DP) ODD, OM, and DPS showed a (negative) positive meaningful impact on environmental performance and (partially) fully mediated the relationship between digital strategy and environmental performance. The digital strategy failed to improve the environmental performance however the role of digitalization is crucial to ensure environmental sustainability. Conclusions Digital strategy alone fails to alleviate the pressure on environmental performance however excessive digitalization can aggravate the adverse consequences on environment. This research provides useful implications for governments and policymakers to avoid excessive digitalization. Supplementary Information The online version contains supplementary material available at 10.1007/s44265-023-00010-5.

Dataset Information

Strategic perspectives, creativity, and financial performance in Vietnamese SMEs.

Publications

Strategic perspectives, creativity, and financial performance in Vietnamese SMEs.

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