Enhancing the design of wine labels.

ABSTRACT:

Introduction

The knowledge accrued through research in the domain of crossmodal correspondences has had a significant influence on a diverse array of disciplines, including behavioral studies, neuroscience, computational modeling, and notably, marketing, with the objective of aligning sensory experiences to help shape patterns of consumer behavior. A study is reported that explores the extension of these principles to the communication of products having a notably complex sensory profile, specifically within the context of wine. The central aim of the project is to explore the feasibility of using crossmodal communication as a strategic tool to augment the congruence between the consumers' multisensory expectations and their sensory experiences. For consumers venturing into the rea

SUBMITTER: Crichton-Fock A 

PROVIDER: S-EPMC10560737 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature