Child-directed marketing on packaged breakfast cereals in South Africa.

ABSTRACT:

Objective

Childhood obesity is on the rise in South Africa (SA), and child-directed marketing (CDM) is one of the contributing factors to children's unhealthy food choices. This study assessed CDM on packaged breakfast cereals available in SA supermarkets and their nutritional quality.

Design

Photographic images were examined in a descriptive quantitative study. A codebook of definitions of CDM was developed for this purpose. REDCap, an online research database, was used for data capturing, and SPSS was used for data analyses including cross-tabulations and one-way ANOVA.

Setting

The current study was set in the Western Cape province of SA.

Subjects

Photographic images of all packaged breakfast cereals sold in major retailers in the Western Cape province of SA

SUBMITTER: Khan AS 

PROVIDER: S-EPMC10564615 | biostudies-literature | 2023 Oct

REPOSITORIES: biostudies-literature