Defining Insights.

ABSTRACT:

Background

Insights, when acted upon, can result in positive changes to the business, for HCPs, and ultimately for patients. Medical Information, as a customer facing function, is one of the groups that generate insights. Data and insights across different functions of an organization need to be compiled to provide a comprehensive view. The purpose of this paper is to develop a shared definition of insights and to provide a working guidance for the insight process.

Methods

Two surveys were conducted of the phactMI membership first to establish a shared definition of insights and then to benchmark current insight process. From this data and the shared experience of the working group a proposed guidance was developed.

Results

The developed definition of an insight is "A

SUBMITTER: Cadogan AA 

PROVIDER: S-EPMC10579153 | biostudies-literature | 2023 Nov

REPOSITORIES: biostudies-literature