Psychosocial drivers influencing local food purchasing: beyond availability, the importance of trust in farmers.

ABSTRACT:

Introduction

Although consumers bought more local food during the changing context of pandemic COVID -19, this positive modification may not become a stable habit afterward.

Methods

To understand this change in drivers of consumers' intention to buy local food, we investigated the role of perceptions of various intrinsic and extrinsic attributes of local food, its perceived quality, price and availability, and consumers' trust in local food producers. We also investigated the role of sociodemographic variables as well as the moderating role of consumers' stage of change (i.e., absence, reduction, maintenance, and increase) in the purchase of local food.

Results

Structural equation modeling results on a representative sample of Italian consumers (N = 511) showed

SUBMITTER: Carfora V 

PROVIDER: S-EPMC10580977 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature