Webcast marketing platform optimization via 6G R&D and the impact on brand content creation.

ABSTRACT: This work aims to investigate the development and management of cosmetics webcast marketing platforms, offering novel approaches for building and sustaining commercial brands. Firstly, an analysis of the current utilization of cosmetics webcast marketing platforms is conducted, identifying operational challenges associated with these platforms. Secondly, optimization strategies are proposed to address the identified issues by leveraging advancements in 6th Generation (6G) communication technology. Subsequently, a conceptual framework is established, employing big data interaction to examine the influence of webcast marketing platform experiences on brand fit. Multiple hypotheses are formulated to explore the relationship between platform experiences and brand fit. Finally, empirical analys

SUBMITTER: Wen H 

PROVIDER: S-EPMC10586639 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature