An Observational Study of the Implementation of the Tobacco-Free Film and Television Policy in India.

ABSTRACT:

Background

Positive portrayals of tobacco use in entertainment media can normalize and perpetuate use. In 2012, the Government of India implemented the Tobacco-Free Film and Television Rules, a first-of-its-kind comprehensive regulation to restrict tobacco depiction in films and television programs. Two complementary studies were undertaken to assess the implementation of the film rules on television and in movie theaters.

Methods

In the first part, movie theater observations and exit surveys were conducted from Feb. 3 to March 24, 2015. In total, 308 movie theaters were selected for the observation of films. A total of 3080 exit surveys were conducted to assess moviegoers' reactions toward the film rule. The second part comprised the systematic observation of 424 prerecorde

SUBMITTER: Negi NS 

PROVIDER: S-EPMC10588424 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature