Natural Claims on Sugary Fruit Drinks: A Randomized Experiment With U.S. Parents.

ABSTRACT:

Introduction

Natural claims on food are largely unregulated in the U.S. This study examined the effects of natural claims on a fruit-flavored drink with added sugar (i.e., fruit drink).

Methods

In 2019, U.S. parents of children aged 2-12 years (N=1,078) recruited from an online survey panel were randomized to one of three arms: natural claim on a fruit drink, 100% all-natural claim, or a no-claim control. Parents reported their intentions and perceptions regarding fruit drinks using 1-5 response scales. Analysis occurred in 2022-2023.

Results

Both natural claims led parents to have higher intentions to purchase a fruit drink for their child than the control (average differential effect=0.20-0.24, both p<0.05). The natural claim (but not the 100% all-natural claim) als

SUBMITTER: Hall MG 

PROVIDER: S-EPMC10592329 | biostudies-literature | 2023 Nov

REPOSITORIES: biostudies-literature